{"id":1032090,"date":"2025-08-12T17:44:03","date_gmt":"2025-08-12T13:44:03","guid":{"rendered":"https:\/\/www.imaging-resource.com\/?p=1032090"},"modified":"2025-08-12T17:44:03","modified_gmt":"2025-08-12T13:44:03","slug":"new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo","status":"publish","type":"post","link":"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/","title":{"rendered":"New Sirui Aurora 35mm f\/1.4 Lens Listed for Pre-order at B&#038;H Photo"},"content":{"rendered":"<p>\n\tThe Sirui Aurora 35mm f\/1.4 for Nikon Z, Sony E, Fujifilm X, and L-mount is already <a href=\"https:\/\/geni.us\/ii7Z1ZO\">listed for pre-order at B&amp;H Photo<\/a>.<\/p>\n<p>\n\tPlease note that there hasn&rsquo;t been any official announcement yet.<\/p>\n<p>\n\tRight now, the B&amp;H product pages for the&nbsp;Aurora 35mm f\/1.4 show only a few images and a preorder button. This means we don&rsquo;t have an official specs list yet. But users can still preorder at B&amp;H.<\/p>\n<h2>\n\tWill it be as Good as its Sony and Sigma Counterparts?<\/h2>\n<p>\n\tThe New Sirui Aurora 35mm f\/1.4 lens joins Sirui&rsquo;s growing line of autofocus lenses, following the Aurora 85mm f\/1.4 &mdash; <a href=\"https:\/\/www.imaging-resource.com\/news\/sirui-expands-the-aurora-85mm-f-1-4-full-frame-lens-to-additional-mounts\/\">the brand&rsquo;s first full-frame AF lens<\/a>, which was specifically designed for portrait photography.<\/p>\n<p>\n\tIf Sirui follows the same pattern, the new 35mm could offer a similar mix of compact design, useful features, and attractive pricing.<\/p>\n<p>\n\tSpeaking of price, the Aurora 35mm f\/1.4 undercuts the competition by a wide margin &mdash; coming in at roughly one-third the cost of <a href=\"https:\/\/geni.us\/guTJcz\">the Sony FE 35mm f\/1.4 GM<\/a> and about half the price of <a href=\"https:\/\/geni.us\/RteBE2\">the Sigma 35mm f\/1.4 DG DN Art<\/a>. That&rsquo;s a big deal if Sirui can deliver similar sharpness and image quality, which is expected.<\/p>\n<p>\n\t<img decoding=\"async\" alt=\"aurora 35mm f1.4 prices on bhphotovideo.com\" src=\"https:\/\/www.imaging-resource.com\/wp-content\/uploads\/2025\/10\/aurora_35mm_f1.4_prices_on_BH.png\" style=\"width: 540px; height: 682px;\" \/><\/p>\n<p>\n\t<br \/>\n\tTo read our final verdict on this lens, you&#39;ll just have to wait for the official announcement for specs, but in the meantime, you can already preorder your lens at B&amp;H.<\/p>\n<h2>\n\tPricing and Availability<\/h2>\n<p>\n\t<a href=\"https:\/\/geni.us\/ii7Z1ZO\">The Sirui Aurora 35mm f\/1.4 is available now for pre-order at B&amp;H Photo<\/a>, with pricing set well below its Sony and Sigma rivals. No official release date or specs have been announced yet, but if you want to grab it early, you can preorder now.<\/p>\n<p>\n\t<a href=\"https:\/\/store.sirui.com\/\">Visit the official Sirui store<\/a> or <a href=\"https:\/\/www.imaging-resource.com\/\">check out Imaging Resource<\/a> regularly for updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sirui Aurora 35mm f\/1.4 for Nikon Z, Sony E, Fujifilm X, and L-mount is already listed for pre-order at B&amp;H Photo. Please note that there hasn&rsquo;t been any official announcement yet. Right now, the B&amp;H product pages for the&nbsp;Aurora 35mm f\/1.4 show only a few images and a preorder button. This means we don&rsquo;t [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[12051],"tags":[10,17,24,27,32,48,205,12124,9],"post-template":[],"coauthors":[12056],"class_list":["post-1032090","post","type-post","status-publish","format-standard","hentry","category-news","tag-video","tag-sony","tag-fujifilm","tag-lens","tag-nikon","tag-leica","tag-sirui","tag-l-mount-2","tag-photography"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Sirui Aurora 35mm f\/1.4 Lens Listed for Pre-order at B&amp;H Photo - Imaging Resource<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Sirui Aurora 35mm f\/1.4 Lens Listed for Pre-order at B&amp;H Photo - Imaging Resource\" \/>\n<meta property=\"og:description\" content=\"The Sirui Aurora 35mm f\/1.4 for Nikon Z, Sony E, Fujifilm X, and L-mount is already listed for pre-order at B&amp;H Photo. Please note that there hasn&rsquo;t been any official announcement yet. Right now, the B&amp;H product pages for the&nbsp;Aurora 35mm f\/1.4 show only a few images and a preorder button. This means we don&rsquo;t [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/\" \/>\n<meta property=\"og:site_name\" content=\"Imaging Resource\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DarrylBLara\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T13:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imaging-resource.com\/wp-content\/uploads\/2025\/10\/aurora_35mm_f1.4_prices_on_BH.png\" \/>\n<meta name=\"author\" content=\"Darryl Lara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darryl Lara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/\",\"url\":\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/\",\"name\":\"New Sirui Aurora 35mm f\/1.4 Lens Listed for Pre-order at B&H Photo - Imaging Resource\",\"isPartOf\":{\"@id\":\"https:\/\/www.imaging-resource.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imaging-resource.com\/wp-content\/uploads\/2025\/10\/aurora_35mm_f1.4_prices_on_BH.png\",\"datePublished\":\"2025-08-12T13:44:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.imaging-resource.com\/#\/schema\/person\/54d55e9f0bc4a28b57d9560ef0c88044\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/#primaryimage\",\"url\":\"https:\/\/media.imaging-resource.com\/2025\/10\/22154948\/aurora_35mm_f1.4_prices_on_BH.png\",\"contentUrl\":\"https:\/\/media.imaging-resource.com\/2025\/10\/22154948\/aurora_35mm_f1.4_prices_on_BH.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.imaging-resource.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"news\",\"item\":\"https:\/\/www.imaging-resource.com\/tag\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Sirui Aurora 35mm f\/1.4 Lens Listed for Pre-order at B&#038;H Photo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.imaging-resource.com\/#website\",\"url\":\"https:\/\/www.imaging-resource.com\/\",\"name\":\"Imaging Resource\",\"description\":\"Compact Cameras, Point-and-Shoot Reviews\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.imaging-resource.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.imaging-resource.com\/#\/schema\/person\/54d55e9f0bc4a28b57d9560ef0c88044\",\"name\":\"Darryl Lara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.imaging-resource.com\/#\/schema\/person\/image\/fd198e978488f80173ce9267f5a45f90\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c6fa2a13b55b1fdf2824780cb29f1ba732cc2892b591426bdad871f0768b735b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c6fa2a13b55b1fdf2824780cb29f1ba732cc2892b591426bdad871f0768b735b?s=96&d=mm&r=g\",\"caption\":\"Darryl Lara\"},\"description\":\"Darryl Lara is a portrait and concert photographer based in the Philippines. Since 2010, he has captured performances of some of the biggest local and international artists and built a strong presence in the concert scene. In 2022, he shifted to full-time writing and editing, where he now covers photography, technology, and gaming with the same passion for storytelling that defines his photography.\",\"sameAs\":[\"https:\/\/www.facebook.com\/DarrylBLara\",\"https:\/\/www.instagram.com\/martian1018\/\"],\"url\":\"https:\/\/www.imaging-resource.com\/author\/darryl-lara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Sirui Aurora 35mm f\/1.4 Lens Listed for Pre-order at B&H Photo - Imaging Resource","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imaging-resource.com\/news\/new-sirui-aurora-35mm-f-1-4-lens-listed-for-pre-order-at-bh-photo\/","og_locale":"en_US","og_type":"article","og_title":"New Sirui Aurora 35mm f\/1.4 Lens Listed for Pre-order at B&H Photo - Imaging Resource","og_description":"The Sirui Aurora 35mm f\/1.4 for Nikon Z, Sony E, Fujifilm X, and L-mount is already listed for pre-order at B&amp;H Photo. 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